n8n Automation

n8n Social Media Automation: Multi-Platform Publishing and Analytics

DeviDevs Team
14 min read
#n8n#social media#automation#marketing#content scheduling

n8n Social Media Automation: Multi-Platform Publishing and Analytics

Managing social media presence across multiple platforms is time-consuming. This guide shows you how to build comprehensive social media automation workflows with n8n for publishing, scheduling, and analytics.

Multi-Platform Publishing Workflow

Unified Content Publisher

// n8n Function Node - Content Formatter
const content = $input.first().json;
 
// Platform-specific formatting
const formatForTwitter = (text, maxLength = 280) => {
  if (text.length <= maxLength) return text;
  return text.substring(0, maxLength - 3) + '...';
};
 
const formatForLinkedIn = (text) => {
  // LinkedIn supports up to 3000 characters
  const hashtags = extractHashtags(text);
  return {
    text: text.substring(0, 2900),
    hashtags: hashtags.slice(0, 5)
  };
};
 
const formatForInstagram = (text) => {
  // Instagram caption limit is 2200
  return {
    caption: text.substring(0, 2100),
    hashtags: generateRelevantHashtags(text, 30)
  };
};
 
function extractHashtags(text) {
  const matches = text.match(/#\w+/g) || [];
  return [...new Set(matches)];
}
 
function generateRelevantHashtags(text, count) {
  const keywords = text.toLowerCase()
    .replace(/[^\w\s]/g, '')
    .split(/\s+/)
    .filter(w => w.length > 4);
 
  const topKeywords = [...new Set(keywords)].slice(0, count);
  return topKeywords.map(k => `#${k}`);
}
 
// Format for each platform
return [
  {
    json: {
      platform: 'twitter',
      content: formatForTwitter(content.message),
      media: content.images?.slice(0, 4) || [],
      scheduledTime: content.publishAt
    }
  },
  {
    json: {
      platform: 'linkedin',
      ...formatForLinkedIn(content.message),
      media: content.images?.[0] || null,
      scheduledTime: content.publishAt
    }
  },
  {
    json: {
      platform: 'instagram',
      ...formatForInstagram(content.message),
      media: content.images?.[0] || null,
      scheduledTime: content.publishAt
    }
  }
];

Content Queue Manager

// n8n Function Node - Queue Manager
const newContent = $input.first().json;
const existingQueue = $('Get Queue').first().json.queue || [];
 
// Add to queue with priority
const queueItem = {
  id: generateId(),
  content: newContent,
  priority: calculatePriority(newContent),
  status: 'queued',
  createdAt: new Date().toISOString(),
  scheduledFor: newContent.publishAt || calculateOptimalTime(),
  platforms: newContent.platforms || ['twitter', 'linkedin'],
  retryCount: 0
};
 
// Insert based on priority and time
const updatedQueue = [...existingQueue, queueItem]
  .sort((a, b) => {
    if (a.priority !== b.priority) return b.priority - a.priority;
    return new Date(a.scheduledFor) - new Date(b.scheduledFor);
  });
 
function generateId() {
  return `post_${Date.now()}_${Math.random().toString(36).substr(2, 9)}`;
}
 
function calculatePriority(content) {
  let priority = 5; // Base priority
 
  if (content.isUrgent) priority += 3;
  if (content.hasMedia) priority += 1;
  if (content.isPromotion) priority += 2;
  if (content.engagement?.expected > 100) priority += 2;
 
  return Math.min(priority, 10);
}
 
function calculateOptimalTime() {
  // Find optimal posting time based on analytics
  const now = new Date();
  const hour = now.getHours();
 
  // Best times: 9am, 12pm, 5pm, 8pm
  const optimalHours = [9, 12, 17, 20];
 
  for (const h of optimalHours) {
    if (h > hour) {
      now.setHours(h, 0, 0, 0);
      return now.toISOString();
    }
  }
 
  // Schedule for next day
  now.setDate(now.getDate() + 1);
  now.setHours(9, 0, 0, 0);
  return now.toISOString();
}
 
return { json: { queue: updatedQueue, added: queueItem } };

Engagement Monitoring System

Real-Time Engagement Tracker

// n8n Function Node - Engagement Aggregator
const twitterData = $('Twitter Mentions').all();
const linkedinData = $('LinkedIn Notifications').all();
const instagramData = $('Instagram Comments').all();
 
const engagements = [];
 
// Process Twitter engagements
for (const tweet of twitterData) {
  engagements.push({
    platform: 'twitter',
    type: tweet.json.type, // mention, reply, retweet, like
    user: {
      id: tweet.json.user.id,
      handle: tweet.json.user.screen_name,
      followers: tweet.json.user.followers_count
    },
    content: tweet.json.text,
    sentiment: analyzeSentiment(tweet.json.text),
    timestamp: tweet.json.created_at,
    postId: tweet.json.in_reply_to_status_id,
    requiresResponse: needsResponse(tweet.json),
    priority: calculateEngagementPriority(tweet.json)
  });
}
 
// Process LinkedIn engagements
for (const notification of linkedinData) {
  engagements.push({
    platform: 'linkedin',
    type: notification.json.type,
    user: {
      id: notification.json.actor.id,
      name: notification.json.actor.name,
      title: notification.json.actor.title
    },
    content: notification.json.comment?.text || '',
    sentiment: analyzeSentiment(notification.json.comment?.text || ''),
    timestamp: notification.json.timestamp,
    postId: notification.json.postId,
    requiresResponse: notification.json.type === 'COMMENT',
    priority: calculateEngagementPriority(notification.json)
  });
}
 
// Process Instagram engagements
for (const comment of instagramData) {
  engagements.push({
    platform: 'instagram',
    type: 'comment',
    user: {
      id: comment.json.from.id,
      username: comment.json.from.username
    },
    content: comment.json.text,
    sentiment: analyzeSentiment(comment.json.text),
    timestamp: comment.json.timestamp,
    postId: comment.json.media.id,
    requiresResponse: true,
    priority: calculateEngagementPriority(comment.json)
  });
}
 
function analyzeSentiment(text) {
  if (!text) return 'neutral';
 
  const positiveWords = ['great', 'awesome', 'love', 'amazing', 'excellent', 'thanks'];
  const negativeWords = ['bad', 'terrible', 'hate', 'awful', 'disappointed', 'issue'];
 
  const lowerText = text.toLowerCase();
  const positiveCount = positiveWords.filter(w => lowerText.includes(w)).length;
  const negativeCount = negativeWords.filter(w => lowerText.includes(w)).length;
 
  if (positiveCount > negativeCount) return 'positive';
  if (negativeCount > positiveCount) return 'negative';
  return 'neutral';
}
 
function needsResponse(item) {
  // Check if engagement requires a response
  if (item.type === 'mention' || item.type === 'reply') return true;
  if (item.text?.includes('?')) return true;
  return false;
}
 
function calculateEngagementPriority(item) {
  let priority = 5;
 
  // High follower count = higher priority
  if (item.user?.followers_count > 10000) priority += 3;
  else if (item.user?.followers_count > 1000) priority += 1;
 
  // Questions get higher priority
  if (item.text?.includes('?')) priority += 2;
 
  // Negative sentiment = urgent
  if (analyzeSentiment(item.text) === 'negative') priority += 3;
 
  return Math.min(priority, 10);
}
 
// Sort by priority
engagements.sort((a, b) => b.priority - a.priority);
 
return { json: { engagements, count: engagements.length } };

Auto-Response System

// n8n Function Node - Response Generator
const engagement = $input.first().json;
 
// Response templates by type and sentiment
const templates = {
  positive: {
    twitter: [
      "Thank you so much! 🙏 We're glad you found it helpful!",
      "Thanks for the kind words! Let us know if you have any questions.",
      "We appreciate the feedback! 💪"
    ],
    linkedin: [
      "Thank you for your thoughtful comment! We appreciate you engaging with our content.",
      "Thanks for sharing your perspective! Feel free to reach out if you'd like to discuss further."
    ],
    instagram: [
      "Thank you! 🙌 We're so glad you enjoyed it!",
      "Thanks for the love! ❤️"
    ]
  },
  negative: {
    twitter: [
      "We're sorry to hear that. Could you DM us with more details so we can help?",
      "Thanks for the feedback. We'd love to make this right - please reach out via DM."
    ],
    linkedin: [
      "Thank you for bringing this to our attention. We'd like to address your concerns - could you send us a direct message?",
      "We appreciate your feedback and take it seriously. Please reach out directly so we can assist you."
    ],
    instagram: [
      "We're sorry you had this experience. Please DM us so we can help! 🙏",
      "Thanks for letting us know. We'd love to make it right - check your DMs!"
    ]
  },
  question: {
    twitter: [
      "Great question! [ANSWER]. Let us know if you need more details!",
      "Thanks for asking! [ANSWER]"
    ],
    linkedin: [
      "Thank you for your question! [ANSWER]. Feel free to follow up if you need additional information.",
      "Great question! [ANSWER]"
    ],
    instagram: [
      "Thanks for asking! [ANSWER] 😊",
      "[ANSWER] Hope that helps! 🙌"
    ]
  }
};
 
function selectResponse(platform, sentiment, isQuestion) {
  const category = isQuestion ? 'question' : sentiment;
  const platformTemplates = templates[category]?.[platform] || templates[category]?.twitter;
 
  if (!platformTemplates) return null;
 
  return platformTemplates[Math.floor(Math.random() * platformTemplates.length)];
}
 
function generateAnswer(question) {
  // In production, this could call an AI API for smart responses
  // For now, return a placeholder
  return "We'll get back to you with detailed information shortly";
}
 
const isQuestion = engagement.content.includes('?');
let response = selectResponse(engagement.platform, engagement.sentiment, isQuestion);
 
if (isQuestion && response) {
  const answer = generateAnswer(engagement.content);
  response = response.replace('[ANSWER]', answer);
}
 
// Determine if auto-response is appropriate
const shouldAutoRespond =
  engagement.priority < 7 && // Don't auto-respond to high priority
  engagement.sentiment !== 'negative' && // Manual review for negative
  !isQuestion; // Manual review for questions
 
return {
  json: {
    engagement,
    response,
    shouldAutoRespond,
    requiresManualReview: !shouldAutoRespond,
    timestamp: new Date().toISOString()
  }
};

Analytics Aggregation

Cross-Platform Analytics Collector

// n8n Function Node - Analytics Aggregator
const twitterAnalytics = $('Twitter Analytics').first().json;
const linkedinAnalytics = $('LinkedIn Analytics').first().json;
const instagramAnalytics = $('Instagram Insights').first().json;
 
const period = $input.first().json.period || '7d';
 
// Normalize metrics across platforms
const normalizeMetrics = (platform, data) => {
  switch (platform) {
    case 'twitter':
      return {
        impressions: data.impressions || 0,
        engagements: data.engagements || 0,
        clicks: data.url_clicks || 0,
        likes: data.likes || 0,
        shares: data.retweets || 0,
        comments: data.replies || 0,
        followers: data.followers_count || 0,
        followerGrowth: data.follower_growth || 0
      };
    case 'linkedin':
      return {
        impressions: data.impressions || 0,
        engagements: data.engagement || 0,
        clicks: data.clicks || 0,
        likes: data.reactions || 0,
        shares: data.shares || 0,
        comments: data.comments || 0,
        followers: data.followers || 0,
        followerGrowth: data.follower_change || 0
      };
    case 'instagram':
      return {
        impressions: data.impressions || 0,
        engagements: data.total_interactions || 0,
        clicks: data.website_clicks || 0,
        likes: data.likes || 0,
        shares: data.shares || 0,
        comments: data.comments || 0,
        followers: data.followers_count || 0,
        followerGrowth: data.follower_growth || 0
      };
    default:
      return {};
  }
};
 
const twitter = normalizeMetrics('twitter', twitterAnalytics);
const linkedin = normalizeMetrics('linkedin', linkedinAnalytics);
const instagram = normalizeMetrics('instagram', instagramAnalytics);
 
// Calculate totals
const totals = {
  impressions: twitter.impressions + linkedin.impressions + instagram.impressions,
  engagements: twitter.engagements + linkedin.engagements + instagram.engagements,
  clicks: twitter.clicks + linkedin.clicks + instagram.clicks,
  likes: twitter.likes + linkedin.likes + instagram.likes,
  shares: twitter.shares + linkedin.shares + instagram.shares,
  comments: twitter.comments + linkedin.comments + instagram.comments,
  totalFollowers: twitter.followers + linkedin.followers + instagram.followers,
  totalGrowth: twitter.followerGrowth + linkedin.followerGrowth + instagram.followerGrowth
};
 
// Calculate engagement rates
const calculateEngagementRate = (metrics) => {
  if (metrics.impressions === 0) return 0;
  return ((metrics.engagements / metrics.impressions) * 100).toFixed(2);
};
 
const analytics = {
  period,
  generatedAt: new Date().toISOString(),
  platforms: {
    twitter: {
      ...twitter,
      engagementRate: calculateEngagementRate(twitter)
    },
    linkedin: {
      ...linkedin,
      engagementRate: calculateEngagementRate(linkedin)
    },
    instagram: {
      ...instagram,
      engagementRate: calculateEngagementRate(instagram)
    }
  },
  totals: {
    ...totals,
    overallEngagementRate: calculateEngagementRate(totals)
  },
  topPerforming: identifyTopContent([
    ...twitterAnalytics.posts || [],
    ...linkedinAnalytics.posts || [],
    ...instagramAnalytics.posts || []
  ])
};
 
function identifyTopContent(allPosts) {
  return allPosts
    .map(post => ({
      id: post.id,
      platform: post.platform,
      content: post.text?.substring(0, 100) || '',
      engagements: post.engagements || post.total_interactions || 0,
      impressions: post.impressions || 0,
      engagementRate: post.impressions > 0
        ? ((post.engagements || 0) / post.impressions * 100).toFixed(2)
        : 0
    }))
    .sort((a, b) => b.engagements - a.engagements)
    .slice(0, 10);
}
 
return { json: analytics };

Weekly Report Generator

// n8n Function Node - Report Generator
const analytics = $input.first().json;
const previousWeek = $('Previous Week Analytics').first().json;
 
function calculateChange(current, previous) {
  if (previous === 0) return current > 0 ? 100 : 0;
  return (((current - previous) / previous) * 100).toFixed(1);
}
 
function formatNumber(num) {
  if (num >= 1000000) return (num / 1000000).toFixed(1) + 'M';
  if (num >= 1000) return (num / 1000).toFixed(1) + 'K';
  return num.toString();
}
 
const report = {
  title: `Social Media Weekly Report - ${new Date().toLocaleDateString()}`,
  summary: {
    totalImpressions: formatNumber(analytics.totals.impressions),
    impressionsChange: calculateChange(
      analytics.totals.impressions,
      previousWeek?.totals?.impressions || 0
    ),
    totalEngagements: formatNumber(analytics.totals.engagements),
    engagementsChange: calculateChange(
      analytics.totals.engagements,
      previousWeek?.totals?.engagements || 0
    ),
    totalFollowers: formatNumber(analytics.totals.totalFollowers),
    followerGrowth: analytics.totals.totalGrowth,
    engagementRate: analytics.totals.overallEngagementRate + '%'
  },
  platformBreakdown: Object.entries(analytics.platforms).map(([platform, data]) => ({
    platform,
    impressions: formatNumber(data.impressions),
    engagements: formatNumber(data.engagements),
    engagementRate: data.engagementRate + '%',
    followers: formatNumber(data.followers),
    growth: data.followerGrowth
  })),
  topContent: analytics.topPerforming.slice(0, 5).map(post => ({
    platform: post.platform,
    preview: post.content,
    engagements: formatNumber(post.engagements),
    engagementRate: post.engagementRate + '%'
  })),
  recommendations: generateRecommendations(analytics, previousWeek)
};
 
function generateRecommendations(current, previous) {
  const recommendations = [];
 
  // Check engagement rate trends
  const currentRate = parseFloat(current.totals.overallEngagementRate);
  const previousRate = parseFloat(previous?.totals?.overallEngagementRate || 0);
 
  if (currentRate < previousRate) {
    recommendations.push({
      type: 'warning',
      message: 'Engagement rate decreased. Consider reviewing content strategy and posting times.'
    });
  }
 
  // Platform-specific recommendations
  for (const [platform, data] of Object.entries(current.platforms)) {
    if (parseFloat(data.engagementRate) < 1) {
      recommendations.push({
        type: 'improvement',
        message: `${platform} engagement is low. Try more visual content and questions to boost interaction.`
      });
    }
  }
 
  // Growth recommendations
  if (current.totals.totalGrowth < 10) {
    recommendations.push({
      type: 'growth',
      message: 'Follower growth is slow. Consider collaboration, hashtag optimization, or paid promotion.'
    });
  }
 
  return recommendations;
}
 
// Generate HTML report
const htmlReport = `
<!DOCTYPE html>
<html>
<head>
  <style>
    body { font-family: Arial, sans-serif; max-width: 800px; margin: 0 auto; padding: 20px; }
    .metric { display: inline-block; padding: 20px; margin: 10px; background: #f5f5f5; border-radius: 8px; }
    .metric-value { font-size: 32px; font-weight: bold; }
    .metric-label { color: #666; }
    .change-positive { color: #22c55e; }
    .change-negative { color: #ef4444; }
    table { width: 100%; border-collapse: collapse; margin: 20px 0; }
    th, td { padding: 12px; text-align: left; border-bottom: 1px solid #ddd; }
    .recommendation { padding: 10px; margin: 5px 0; border-radius: 4px; }
    .warning { background: #fef3c7; border-left: 4px solid #f59e0b; }
    .improvement { background: #dbeafe; border-left: 4px solid #3b82f6; }
    .growth { background: #dcfce7; border-left: 4px solid #22c55e; }
  </style>
</head>
<body>
  <h1>${report.title}</h1>
 
  <h2>Summary</h2>
  <div class="metrics">
    <div class="metric">
      <div class="metric-value">${report.summary.totalImpressions}</div>
      <div class="metric-label">Impressions</div>
      <div class="${parseFloat(report.summary.impressionsChange) >= 0 ? 'change-positive' : 'change-negative'}">
        ${report.summary.impressionsChange}%
      </div>
    </div>
    <div class="metric">
      <div class="metric-value">${report.summary.totalEngagements}</div>
      <div class="metric-label">Engagements</div>
      <div class="${parseFloat(report.summary.engagementsChange) >= 0 ? 'change-positive' : 'change-negative'}">
        ${report.summary.engagementsChange}%
      </div>
    </div>
    <div class="metric">
      <div class="metric-value">${report.summary.engagementRate}</div>
      <div class="metric-label">Engagement Rate</div>
    </div>
  </div>
 
  <h2>Platform Breakdown</h2>
  <table>
    <tr>
      <th>Platform</th>
      <th>Impressions</th>
      <th>Engagements</th>
      <th>Rate</th>
      <th>Followers</th>
    </tr>
    ${report.platformBreakdown.map(p => `
    <tr>
      <td>${p.platform}</td>
      <td>${p.impressions}</td>
      <td>${p.engagements}</td>
      <td>${p.engagementRate}</td>
      <td>${p.followers} (${p.growth >= 0 ? '+' : ''}${p.growth})</td>
    </tr>
    `).join('')}
  </table>
 
  <h2>Top Performing Content</h2>
  <table>
    <tr>
      <th>Platform</th>
      <th>Content</th>
      <th>Engagements</th>
      <th>Rate</th>
    </tr>
    ${report.topContent.map(c => `
    <tr>
      <td>${c.platform}</td>
      <td>${c.preview}...</td>
      <td>${c.engagements}</td>
      <td>${c.engagementRate}</td>
    </tr>
    `).join('')}
  </table>
 
  <h2>Recommendations</h2>
  ${report.recommendations.map(r => `
  <div class="recommendation ${r.type}">
    ${r.message}
  </div>
  `).join('')}
</body>
</html>
`;
 
return {
  json: {
    report,
    html: htmlReport
  }
};

Content Calendar Integration

Calendar Sync Workflow

// n8n Function Node - Calendar Manager
const scheduledPosts = $('Get Scheduled Posts').all();
const calendarEvents = $('Google Calendar Events').all();
 
// Sync posts to calendar
const postsToSync = [];
const eventsToCreate = [];
const eventsToUpdate = [];
 
for (const post of scheduledPosts) {
  const postData = post.json;
  const existingEvent = calendarEvents.find(e =>
    e.json.extendedProperties?.private?.postId === postData.id
  );
 
  const eventData = {
    summary: `📱 ${postData.platforms.join(', ')}: ${postData.content.substring(0, 50)}...`,
    description: `
Platform(s): ${postData.platforms.join(', ')}
Status: ${postData.status}
Priority: ${postData.priority}
 
Content:
${postData.content}
 
${postData.media?.length ? `Media: ${postData.media.length} file(s)` : ''}
    `.trim(),
    start: {
      dateTime: postData.scheduledFor,
      timeZone: 'UTC'
    },
    end: {
      dateTime: new Date(new Date(postData.scheduledFor).getTime() + 15 * 60000).toISOString(),
      timeZone: 'UTC'
    },
    colorId: getColorByPlatform(postData.platforms[0]),
    extendedProperties: {
      private: {
        postId: postData.id,
        platforms: postData.platforms.join(','),
        status: postData.status
      }
    }
  };
 
  if (existingEvent) {
    eventsToUpdate.push({
      eventId: existingEvent.json.id,
      ...eventData
    });
  } else {
    eventsToCreate.push(eventData);
  }
}
 
function getColorByPlatform(platform) {
  const colors = {
    twitter: '9',    // Blue
    linkedin: '7',   // Cyan
    instagram: '6',  // Orange
    facebook: '1'    // Lavender
  };
  return colors[platform] || '8'; // Gray default
}
 
return [
  { json: { action: 'create', events: eventsToCreate } },
  { json: { action: 'update', events: eventsToUpdate } }
];

Hashtag Research Automation

// n8n Function Node - Hashtag Analyzer
const topic = $input.first().json.topic;
const trendingHashtags = $('Get Trending').first().json.hashtags || [];
const industryHashtags = $('Industry Hashtags DB').first().json.hashtags || [];
 
// Analyze and score hashtags
function scoreHashtag(hashtag, trending, industry) {
  let score = 50; // Base score
 
  // Trending bonus
  const trendingMatch = trending.find(t =>
    t.name.toLowerCase() === hashtag.toLowerCase()
  );
  if (trendingMatch) {
    score += Math.min(trendingMatch.volume / 1000, 30);
  }
 
  // Industry relevance
  const industryMatch = industry.find(i =>
    i.tag.toLowerCase() === hashtag.toLowerCase()
  );
  if (industryMatch) {
    score += industryMatch.relevance * 20;
  }
 
  // Penalize overused hashtags
  if (trendingMatch?.volume > 1000000) {
    score -= 20; // Too competitive
  }
 
  return Math.min(Math.max(score, 0), 100);
}
 
// Generate hashtag suggestions
const generateSuggestions = (topic) => {
  const words = topic.toLowerCase().split(/\s+/);
  const suggestions = [];
 
  // Direct hashtags
  suggestions.push(`#${words.join('')}`);
  suggestions.push(`#${words.join('_')}`);
 
  // Related industry hashtags
  const related = industryHashtags
    .filter(h => words.some(w => h.tag.toLowerCase().includes(w)))
    .slice(0, 10);
 
  suggestions.push(...related.map(h => h.tag));
 
  // Trending related
  const trendingRelated = trendingHashtags
    .filter(h => words.some(w => h.name.toLowerCase().includes(w)))
    .slice(0, 5);
 
  suggestions.push(...trendingRelated.map(h => h.name));
 
  return [...new Set(suggestions)];
};
 
const suggestions = generateSuggestions(topic);
 
const scoredHashtags = suggestions.map(hashtag => ({
  hashtag,
  score: scoreHashtag(hashtag, trendingHashtags, industryHashtags),
  isTrending: trendingHashtags.some(t =>
    t.name.toLowerCase() === hashtag.toLowerCase().replace('#', '')
  )
})).sort((a, b) => b.score - a.score);
 
// Recommend optimal mix
const recommended = {
  high: scoredHashtags.filter(h => h.score >= 70).slice(0, 5),
  medium: scoredHashtags.filter(h => h.score >= 40 && h.score < 70).slice(0, 10),
  niche: scoredHashtags.filter(h => h.score < 40).slice(0, 5)
};
 
return {
  json: {
    topic,
    allHashtags: scoredHashtags,
    recommended,
    optimalSet: [
      ...recommended.high.slice(0, 3),
      ...recommended.medium.slice(0, 4),
      ...recommended.niche.slice(0, 3)
    ].map(h => h.hashtag)
  }
};

Best Practices

Workflow Organization

  1. Separate concerns: Create distinct workflows for publishing, monitoring, and analytics
  2. Error handling: Implement retry logic for API failures
  3. Rate limiting: Respect platform API limits with delays between requests
  4. Credential management: Use n8n's credential system for secure token storage

Automation Guidelines

  • Schedule posts during peak engagement hours (platform-specific)
  • Always review auto-responses before enabling
  • Monitor sentiment trends for brand protection
  • Keep content queue 1-2 weeks ahead
  • Regular analytics review for strategy optimization

Platform-Specific Tips

Twitter: Use threads for longer content, leverage polls for engagement LinkedIn: Professional tone, focus on industry insights Instagram: Visual-first approach, use Stories for casual content

Social media automation with n8n enables consistent presence across platforms while freeing time for strategic content creation and genuine community engagement.

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